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Despite controversy around privacy, hacking, fake news and all the other negative aspects of online life, the world continues to embrace the internet and social media. It’s our number one place to stay connected to friends, family, colleagues, news, and, most importantly to marketers, companies and brands.

Global digital growth shows no sign of slowing, with a million new people around the world coming online every day. This growth is clearly fuelling social media use. There are now more than 3.5 billion (45% of the world’s population) active social media users, which makes social media an unavoidable part of your marketing strategy. Unlike the past where marketers blindly advertised and hoped for the best, social media provides your company the opportunity to engage with customers in real time.

Simply being there isn’t enough. Your company needs to engage and interact to grow a loyal following. Thus, be careful to the sizes of the posys you make on social media for a more effective sharing. The following sizes are in pixels (px) and are the current sizes as of May 2019.


Social Media Image Sizes per Platforms:


Facebook is the world’s biggest social media platform. So a lot of eyes that might be seeing your contents which that means the potential is huge in here, especially with algorithm changes that favor engagement and sharing.

With 2.38 billion monthly active users, one bad image choice could spell the difference in attracting and engaging with this huge user base and being completely ignored.

Another thing to remember when choosing your photos is that there is a difference between how things will display on your personal timeline and how things will display in a user’s newsfeed. Make sure that you are choosing dimensions based on where you want the majority of viewers to see your image.

There’s a number of different image types on Facebook from ones in your feed to profile pages.

  • Cover image: 820 x 312 (minimum 400 x 150)
  • Profile image: ≥180 x 180 (1:1 aspect ratio)
  • Shared post image: 1200 x 630
  • Shared link preview image: 1200 x 628 (1.9:1 aspect ratio)
  • Event image: 1920 x 1080


Twitter is another huge platform. Everything moves a lot faster here, so grabbing attention is important. In fact, with 313 million monthly active users, Twitter is one of the social media networks that your customers will most often use to discuss your brand – and recently, Twitter made some big changes to its overall layout.

Images are a great way to do this – and it works too. Tweets with images get 150% more retweets than their imageless counterparts. Not to be sniffed at.

  • Header image: 1500 x 500 | maximum 5 MB
  • Profile image: 400 x 400 | maximum 2 MB
  • In-stream image: 440 x 220 (2:1 aspect ratio)


Instagram is one of the most popular photo-sharing social networks with more than 600 million users. It’s the best place to showcase your visual creativity. It is pretty much all images, so knowing the relevant dimensions goes a long way. You’ll need all the help you can get to stand out in a crowd of artists, photographers, and influencers.

Better get a photography book on expenses as well to really raise the bar.

  • Profile image: 110 x 110
  • Image thumbnail: 161 x 161
  • Shared photos: 1080 x 1080
  • Shared videos: 1080 pixels wide
  • Instagram Stories: 1080 x 1920 (minimum 600 x 1067) | maximum 4 GB


Now we’re onto LinkedIn is where fortunes are made and with its 546 million registered users, LinkedIn is the world’s largest professional network. Where other social networks may be good drivers of traffic and customers, LinkedIn is a great place for you to source great employees and to connect with other industry leaders.

Either way, it is a great place to connect with people and, so, grabbing their attention can be really valuable – and as always, images are key for doing that.

  • Banner image: 1584 x 396 | maximum 4 MB
  • Profile image: 400 x 400 (minumum 200 x 200) | maximum 10 MB
  • Company Cover image: 1536 x 768
  • Shared image: 350 pixels wide
  • Shared link preview: 180 x 110
  • Company logo image: 300 x 300 | maximum 4 MB
  • Company cover image: 1536 x 768 (minimum 1192 x 220) | maximum 4 MB
  • Company page banner image: 646 x 220 | maximum 2 MB
  • Square logo (appears in company searches): 60 x 60 | maximum 2 MB


Another hugely visual platform, just like Instagram, it’s practically all images. Used by millions upon millions of people every month, it’s a popular place.

Pinterest can be an amazing social tool for driving referral traffic to your site. This is mostly due to the fact that 90% of Pinterest pages are external links. So it’s very important for you to make sure you’re optimizing your Pinterest page regularly and using proper image sizes for your boards and pins.

People use the site for ideas about anything, from weddings to decorating their home, so it’s a prime spot for retail companies. Getting the images right and showing off your products properly is essential.

  • Profile image: 165 x 165 | maximum 10 MB
  • Board cover image: 222 x 150 (minimum 55 x 55)
  • Pinned image preview: 236 pixels wide


Another very visual platform. While videos are the aim of the game here, the right imagery can be the difference between new subscribers and being ignored entirely. YouTube has more than 1 billion unique users every month and is available on hundreds of millions of devices. More than 1 million brands have already realized that YouTube is a great opportunity to reach their fan-base.

Successful YouTubers have learnt the art of engaging previews, so this is the place to start.

  • Channel cover images: 2560 x 1440 | maximum 4 MB
  • Channel icon: 800 x 800
  • Video thumbnail: 1280 x 720


Tumblr is a customizable social site that lets users effortlessly share anything that they want. Due to the fact that almost everything is sharable, it isn’t hard to imagine that there are currently over 467 million blogs that have churned out more than 172.5 billion posts.

Keep in mind that if you’re uploading animated GIFs, your image sizes and restrictions are a bit different than static photos. Specifically, animated GIFs must be less than 3 MB and no more than 540 pixels.

  • Profile image: 128 x 128
  • Image post: 500 x 750 (maximum 1280 x 1920) | maximum 10 MB


At long last, we arrive at Snapchat: Yet another social media channel known primarily for its visual assets. When it comes to using this network for marketing purposes, dimensions are fairly uniform, whether you’re simply looking to use a geofilter, or you’re hoping to share an ad or sponsored lens.

  • Geofilters, ads, and lenses: 1080 x 1920


Credits: Elizabeth Arens, Lindsay Kolowich, Joshua Boyd.


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4 Responses

  1. Nergiz Engin
    | Reply

    social media dimensions … very useful topic thank you

    • Gokhan Danacioglu
      | Reply

      You’re welcome – social media is an important topic nowadays and I will have a few more posts about it.

  2. Matrix Snipen
    | Reply

    It is a very nice blog. Really it is a very international destination post. Thanks for sharing this post

  3. Gardner Dean
    | Reply

    These social media image dimensions are constantly changing and it is really hard to follow up. But I checked the sizes here one by one and they are all up to date and correct. You are great – thank you.

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